I like surprises!

Tasting apricot when you thought you’d taste nescafe, sweet where you expected bitter, freshly mown grass when you thought you’d taste tea.

The joy of a joke that we think is leading one way, and then flips it – a man walks into a bar… syncopation in music, the magician who leads you to believe your watch is broken then finds it in your wrist, the serotonin high of momentary confusion, becoming awe, wonder and delight

I feel something similar when I learn something new, when I ‘understand’, when something finally makes sense, a solved puzzle

Engineering these moments in our customers experiences isn’t just memorable, useful and clever, it’s ¬†fun

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