pointless descriptor #1

com·plex

/kämˈpleks/

Adjective
Consisting of many different and connected parts.
Noun
A group of similar buildings or facilities on the same site: “a new apartment complex”.
Verb
Make (an atom or compound) form a complex with another.
in terms of describing taste ‘complex’ is over-used – it is not precise, definitive and communicates little beyond
  • there are many flavours
  • there are flavours I can’t articulate

it is often used to communicate quality – ‘this coffee is better because it is more complex’, suggesting coffees with less flavour variation and diversity are, well, less – i think many who have cupped a coffee that perfectly epitomised a flavour note – strawberry milkshake, blueberry, caramel fudge –  would argue with this

complexity is rarely a useful word on a label or at the cupping table – it is however very often true

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>